{"id":47904,"date":"2023-09-28T15:18:44","date_gmt":"2023-09-28T13:18:44","guid":{"rendered":"https:\/\/www.furious-squad.com\/saving-time-and-making-the-right-choices-for-profitability-in-a-growing-agency-rebellion\/"},"modified":"2025-04-11T18:35:39","modified_gmt":"2025-04-11T16:35:39","slug":"profitable-agency-growth-strategy","status":"publish","type":"cas_clients","link":"https:\/\/www.furious-squad.com\/en\/case-study\/profitable-agency-growth-strategy\/","title":{"rendered":"Saving Time and Making the Right Choices for Profitability in a Growing Agency \u2013 R\u00e9bellion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47904\" class=\"elementor elementor-47904 elementor-21206\" data-elementor-post-type=\"cas_clients\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71fcfe4 e-flex e-con-boxed e-con e-parent\" data-id=\"71fcfe4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8278f8d elementor-widget elementor-widget-heading\" data-id=\"8278f8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa44b42 elementor-widget elementor-widget-text-editor\" data-id=\"aa44b42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\r\n \t<li>60 employees at R\u00e9bellion.<\/li>\r\n \t<li>35% growth by 2022.<\/li>\r\n \t<li>Average annual growth of 50% since inception.<\/li>\r\n \t<li>Weekly monitoring of profitability and margins via Furious for optimized management.<\/li>\r\n \t<li>10% time saving on administrative tasks thanks to automation via Furious.<\/li>\r\n \t<li>Precise monitoring of cash flow and payment deadlines for the agency&#8217;s two structures.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdfa42 elementor-widget elementor-widget-video\" data-id=\"8bdfa42\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/bslyDOxkmEY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d472d22 e-flex e-con-boxed e-con e-parent\" data-id=\"d472d22\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1476ed4 elementor-widget elementor-widget-heading\" data-id=\"1476ed4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e24c3 elementor-widget elementor-widget-text-editor\" data-id=\"f4e24c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The growth of an agency is often accompanied by numerous organizational and financial challenges.<\/p>\n<p>David Ait-Ali, co-founder of advertising and communications agency R\u00e9bellion, shares with us the problems encountered backstage, and why choosing a business solution like Furious was an essential step in their development.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5057c8e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5057c8e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.furious-squad.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Furious<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7a033 elementor-widget elementor-widget-spacer\" data-id=\"7b7a033\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44835f5 e-flex e-con-boxed e-con e-parent\" data-id=\"44835f5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e11b2 elementor-widget elementor-widget-spacer\" data-id=\"23e11b2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc840a elementor-widget elementor-widget-heading\" data-id=\"fbc840a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5003a4 elementor-widget elementor-widget-text-editor\" data-id=\"e5003a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>David A\u00eft-Ali, I am the co-founder and co-director of the agency R\u00e9bellion.<\/p>\n<p>R\u00e9bellion is an advertising and communication agency, rather a creative agency. Part of our activity is advertising: creating content, producing it, and thinking about all the systems around brands. We not only think about strategy but also provide consulting.<\/p>\n<p>We support our clients from A to Z as soon as they have communication or advertising needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54cb23 e-flex e-con-boxed e-con e-parent\" data-id=\"e54cb23\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6079108 elementor-widget elementor-widget-heading\" data-id=\"6079108\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the challenges in the sector?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab05b38 elementor-widget elementor-widget-text-editor\" data-id=\"ab05b38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The major challenges are profitability because, with the geopolitical and economic context, we have clients with increasingly reduced budgets, so we need to be more and more clever to achieve profitability, and Furious greatly helps us in this regard.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e9236c e-flex e-con-boxed e-con e-parent\" data-id=\"1e9236c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05a91b3 elementor-widget elementor-widget-heading\" data-id=\"05a91b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What issues did you face?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b503c4 elementor-widget elementor-widget-text-editor\" data-id=\"6b503c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main issues we encountered before using Furious were mostly related to project management and, of course, tracking our general financial indicators. When we chose to use Furious, it was precisely because, after conducting extensive benchmarking, we had encountered many software tools. With Furious, we found a solution that allows us to monitor projects from A to Z, as well as the major indicators we need to manage the agency daily.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eef3e0 e-flex e-con-boxed e-con e-parent\" data-id=\"6eef3e0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cffa46 elementor-widget elementor-widget-heading\" data-id=\"6cffa46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which KPIs do you monitor to manage the agency?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f49e589 elementor-widget elementor-widget-text-editor\" data-id=\"f49e589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The KPI I monitor the most is obviously the gross margin and my revenue. We use it weekly during our Monday morning <a href=\"https:\/\/www.furious-squad.com\/en\/sales-management-and-crm\/\">commercial meeting<\/a> to start the week, where we summarize what happened the previous week: signatures, new projects arriving, etc. I track these KPIs almost daily on Furious. Additionally, there are several indicators that we monitor monthly with our client directors: profitability, margins. Similarly, we do a monthly cutoff using all the indicators that Furious can provide.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-676162b e-flex e-con-boxed e-con e-parent\" data-id=\"676162b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e6b09 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"31e6b09\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.furious-squad.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Furious<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1648bb elementor-widget elementor-widget-spacer\" data-id=\"d1648bb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9c097 elementor-widget elementor-widget-heading\" data-id=\"3e9c097\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you handle invoicing and finances?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b0f3f elementor-widget elementor-widget-text-editor\" data-id=\"09b0f3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regarding invoicing and cash flow, Furious allows us to have strong tracking. Whether it&#8217;s outgoing or incoming invoices, we operate with a purchase order system that works well with Furious. We have purchases directly linked to projects, and for incoming invoicing, this works very well.<\/p>\n<p>For outgoing invoicing, it\u2019s a fairly seamless system. Once a project is in, invoices are automated. One great thing about Furious is its ability to evolve, with features like electronic signatures for clients, who can sign quotes directly in Furious. This functionality didn\u2019t exist when we integrated Furious\u2014evolutions happen continuously.<\/p>\n<p>For <a href=\"https:\/\/www.furious-squad.com\/en\/erp-finance-benefits\/\">cash flow<\/a>, we are connected to our bank with Furious, allowing us to track cash flow accurately. We have two structures, both on Furious, enabling us to monitor our network and see our breaking point: in how many months or years. This is very useful for detailed tracking.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a7d7f2 e-flex e-con-boxed e-con e-parent\" data-id=\"7a7d7f2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7db91e elementor-widget elementor-widget-heading\" data-id=\"f7db91e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How much time do you save with Furious?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-362723a elementor-widget elementor-widget-text-editor\" data-id=\"362723a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I think the time saved with Furious is about 10% of the agency\u2019s overall time. It may not seem like much, but as the agency grows, 10% becomes significant. It\u2019s a real plus\u2014many things are automated thanks to Furious, and it provides us with regular, useful indicators.<\/p>\n<p>The most challenging part of finding a tool like this is getting a completely all-in-one solution designed from start to finish. We had a hard time finding such a solution. We saw many competitors, but none addressed the problem comprehensively.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b542da elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7b542da\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.furious-squad.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try out Furious for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a nutshell 60 employees at R\u00e9bellion. 35% growth by 2022. Average annual growth of 50% since inception. Weekly monitoring of profitability and margins via Furious for optimized management. 10% time saving on administrative tasks thanks to automation via Furious. Precise monitoring of cash flow and payment deadlines for the agency&#8217;s two structures. https:\/\/youtu.be\/bslyDOxkmEY Introduction [&hellip;]<\/p>\n","protected":false},"featured_media":60227,"template":"","cas_clients_categorie":[],"class_list":["post-47904","cas_clients","type-cas_clients","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebellion - The agency that saves time with Furious<\/title>\n<meta name=\"description\" content=\"David Ait-Ali, co-founder of R\u00e9bellion, shares his experience of integrating Furious into his processes. 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