{"id":71926,"date":"2024-07-10T10:00:00","date_gmt":"2024-07-10T08:00:00","guid":{"rendered":"https:\/\/www.furious-squad.com\/11-kpis-a-monitorizar-de-perto-para-gerir-uma-agencia-rentavel\/"},"modified":"2025-09-21T06:27:36","modified_gmt":"2025-09-21T04:27:36","slug":"11-kpis-a-monitorizar-de-perto-para-gerir-uma-agencia-rentavel","status":"publish","type":"post","link":"https:\/\/www.furious-squad.com\/pt-pt\/11-kpis-a-monitorizar-de-perto-para-gerir-uma-agencia-rentavel\/","title":{"rendered":"11 KPIs a monitorizar de perto para gerir uma ag\u00eancia rent\u00e1vel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"71926\" class=\"elementor elementor-71926 elementor-43950\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bdbb6 e-flex e-con-boxed e-con e-parent\" data-id=\"b0bdbb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c420d elementor-widget elementor-widget-text-editor\" data-id=\"d3c420d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"181\" data-end=\"407\"><span style=\"font-weight: normal;\">Gere uma ag\u00eancia. Gere equipas, projetos, clientes, vendas, entrega, relat\u00f3rios, fatura\u00e7\u00e3o&#8230; E por vezes, pergunta-se: <em data-start=\"363\" data-end=\"407\">ser\u00e1 que isto \u00e9 realmente rent\u00e1vel?<\/em> <\/span><\/p><p data-start=\"409\" data-end=\"565\"><span style=\"font-weight: normal;\">A verdade \u00e9 que muitas ag\u00eancias avan\u00e7am por instinto. Ou \u00e0s cegas. Por falta de tempo, falta de ferramentas, ou simplesmente por falta dos indicadores corretos.  <\/span><\/p><p data-start=\"567\" data-end=\"779\"><span style=\"font-weight: normal;\">Por isso, decidimos simplificar-lhe a vida. Aqui est\u00e3o os   <\/span><span data-start=\"622\" data-end=\"644\">11 KPIs essenciais<\/span><span style=\"font-weight: normal;\"> para retomar o controlo da sua atividade, fazer as perguntas certas&#8230; e obter respostas quantificadas, concretas e acion\u00e1veis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e9167 elementor-widget elementor-widget-image\" data-id=\"36e9167\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29-1024x1024.png\" class=\"attachment-large size-large wp-image-71931\" alt=\"\" srcset=\"https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29-1024x1024.png 1024w, https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29-300x300.png 300w, https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29-150x150.png 150w, https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29-768x768.png 768w, https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29-24x24.png 24w, https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29-48x48.png 48w, https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29-96x96.png 96w, https:\/\/www.furious-squad.com\/wp-content\/uploads\/2024\/07\/29.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3fe45c elementor-widget elementor-widget-heading\" data-id=\"c3fe45c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os KPIs financeiros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-303c6dd elementor-widget elementor-widget-heading\" data-id=\"303c6dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. O volume de neg\u00f3cios global<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47723c elementor-widget elementor-widget-text-editor\" data-id=\"c47723c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"823\" data-end=\"904\"><span style=\"font-weight: normal;\" data-start=\"823\" data-end=\"904\">O que recebe todos os meses, <\/span><span data-start=\"823\" data-end=\"904\">\u00e9 a base.<\/span><span style=\"font-weight: normal;\" data-start=\"823\" data-end=\"904\"> Mas \u00e9 apenas o come\u00e7o.<\/span><\/p><p data-start=\"906\" data-end=\"1035\"><span style=\"font-weight: normal;\">Um volume de neg\u00f3cios em crescimento \u00e9 sempre tranquilizador. Mas aten\u00e7\u00e3o: um n\u00famero isolado nunca conta toda a hist\u00f3ria. <\/span><\/p><p data-start=\"1037\" data-end=\"1063\"><span style=\"font-weight: normal;\" data-start=\"1037\" data-end=\"1063\">O que deve monitorizar:<\/span><\/p><ul data-start=\"1064\" data-end=\"1187\"><li data-start=\"1064\" data-end=\"1092\"><p data-start=\"1066\" data-end=\"1092\"><span style=\"font-weight: normal;\">Por m\u00eas, trimestre, ano<\/span><\/p><\/li><li data-start=\"1064\" data-end=\"1092\"><p data-start=\"1066\" data-end=\"1092\"><span style=\"font-weight: normal; background-color: rgba(255, 255, 255, 0); text-align: var(--text-align);\">Por tipo de oferta ou projeto<\/span><\/p><\/li><li data-start=\"1125\" data-end=\"1187\"><p data-start=\"1127\" data-end=\"1187\"><span style=\"font-weight: normal;\">Comparando com N-1 (para antecipar as quebras sazonais)<\/span><\/p><\/li><\/ul><p data-start=\"1189\" data-end=\"1281\"><span style=\"font-weight: normal;\"><span data-start=\"1189\" data-end=\"1203\">A armadilha:<\/span> confiar num bom volume de neg\u00f3cios enquanto a <a href=\"https:\/\/www.furious-squad.com\/pt-pt\/compreender-e-calcular-a-taxa-de-margem\/\">margem<\/a> est\u00e1 a cair. Mantenha-se l\u00facido. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56acfc0 elementor-widget elementor-widget-heading\" data-id=\"56acfc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. O volume de neg\u00f3cios por colaborador<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d666c03 elementor-widget elementor-widget-text-editor\" data-id=\"d666c03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1336\" data-end=\"1415\"><span style=\"font-weight: normal;\" data-start=\"1336\" data-end=\"1415\">Um bom indicador da sua efici\u00eancia coletiva. E das suas margens futuras. <\/span><\/p><p data-start=\"1417\" data-end=\"1539\"><span style=\"font-weight: normal;\">\u00c9 simples: se o seu volume de neg\u00f3cios n\u00e3o aumenta proporcionalmente aos seus efetivos, est\u00e1 a diluir a sua rentabilidade.<\/span><\/p><p data-start=\"1541\" data-end=\"1618\"><span style=\"font-weight: normal;\"><span data-start=\"1541\" data-end=\"1566\">Como calcular:<br><\/span><br data-start=\"1566\" data-end=\"1569\"><\/span><\/p><ul><li data-start=\"1541\" data-end=\"1618\"><span style=\"font-weight: normal;\">Volume de neg\u00f3cios total \u00f7 n\u00famero de colaboradores produtivos<\/span><\/li><\/ul><p data-start=\"1620\" data-end=\"1807\"><span style=\"font-weight: normal;\"><span data-start=\"1620\" data-end=\"1633\"><br>Objetivo:<\/span> entre 100.000 e 130.000 \u20ac por ano e por colaborador numa <\/span><a style=\"font-weight: normal;\" href=\"https:\/\/www.furious-squad.com\/pt-pt\/como-tornar-as-agencias-rentaveis-e-organizadas\/\">ag\u00eancia <\/a><span style=\"font-weight: normal;\">bem estruturada.<br data-start=\"1721\" data-end=\"1724\"><span data-start=\"1724\" data-end=\"1740\"><br>Abaixo?<\/span> \u00c9 altura de rever os seus pre\u00e7os, a sua carga ou os seus projetos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683820a elementor-widget elementor-widget-heading\" data-id=\"683820a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> A taxa de margem bruta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47bc4d elementor-widget elementor-widget-text-editor\" data-id=\"a47bc4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O n\u00famero que transforma um \u201cbelo projeto\u201d num \u201cverdadeiro motor de lucro\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">Mede o que ganha ap\u00f3s pagar as pessoas que entregam o projeto, mas antes dos custos fixos. Em suma, \u00e9 a margem operacional. <\/span><\/p><p><span style=\"font-weight: 400;\">Limites chave:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">60%: excelente<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40 a 60%: aceit\u00e1vel<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&lt;40%: aten\u00e7\u00e3o, perigo<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A monitorizar sistematicamente por projeto. \u00c9 o seu melhor radar de desempenho no terreno. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc11d9 elementor-widget elementor-widget-heading\" data-id=\"2fc11d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O dinheiro dispon\u00edvel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293518e elementor-widget elementor-widget-text-editor\" data-id=\"293518e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5633\" data-end=\"5686\"><span style=\"font-weight: normal;\" data-start=\"5633\" data-end=\"5686\">O KPI mais b\u00e1sico&#8230; mas tamb\u00e9m o mais vital.<\/span><\/p><p data-start=\"5688\" data-end=\"5862\"><span style=\"font-weight: normal;\">Falamos aqui da sua <a href=\"https:\/\/www.furious-squad.com\/pt-pt\/gestao-financeira-em-agencia-foco-na-rentabilidade\/\">tesouraria<\/a> real. Aquela que lhe permite dormir tranquilo (ou n\u00e3o). Aquela que absorve os imprevistos, os atrasos de pagamento e as quebras de atividade.  <\/span><\/p><p data-start=\"5864\" data-end=\"5878\"><span style=\"font-weight: normal;\" data-start=\"5864\" data-end=\"5878\">A monitorizar:<\/span><\/p><ul data-start=\"5879\" data-end=\"6025\"><li data-start=\"5879\" data-end=\"5923\"><p data-start=\"5881\" data-end=\"5923\"><span style=\"font-weight: normal;\">Todas as semanas, n\u00e3o uma vez por trimestre<\/span><\/p><\/li><li data-start=\"5924\" data-end=\"5957\"><p data-start=\"5926\" data-end=\"5957\"><span style=\"font-weight: normal;\">Com um painel de controlo leg\u00edvel<\/span><\/p><\/li><li data-start=\"5958\" data-end=\"6025\"><p data-start=\"5960\" data-end=\"6025\"><span style=\"font-weight: normal;\">Em proje\u00e7\u00e3o (dinheiro atual + valores a receber \u2013 despesas futuras)<\/span><\/p><\/li><\/ul><p data-start=\"6027\" data-end=\"6131\"><span style=\"font-weight: normal;\"><span data-start=\"6027\" data-end=\"6040\">Conselho:<\/span> monitorize tamb\u00e9m o seu <a href=\"https:\/\/www.furious-squad.com\/pt-pt\/gestao-financeira-proativa-antecipe-os-periodos-de-baixa-e-os-picos-de-atividade\/\">NFM<\/a> (necessidades de fundo de maneio) para antecipar tens\u00f5es futuras.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1617ec4 e-flex e-con-boxed e-con e-parent\" data-id=\"1617ec4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0c633 elementor-widget elementor-widget-heading\" data-id=\"0d0c633\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os KPIs operacionais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b352c60 elementor-widget elementor-widget-heading\" data-id=\"b352c60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A taxa de ocupa\u00e7\u00e3o (ou carga)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5e842 elementor-widget elementor-widget-text-editor\" data-id=\"1e5e842\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1855\" data-end=\"1920\"><span style=\"font-weight: normal;\" data-start=\"1855\" data-end=\"1920\">Um planeamento bem preenchido, sim. Mas n\u00e3o a qualquer pre\u00e7o. <\/span><\/p><p data-start=\"1922\" data-end=\"2078\"><span style=\"font-weight: normal;\">Este KPI mede o tempo efetivamente vendido em rela\u00e7\u00e3o ao tempo dispon\u00edvel.<br data-start=\"1994\" data-end=\"1997\">Demasiado baixo = subutiliza\u00e7\u00e3o. Demasiado alto = risco de burnout e diminui\u00e7\u00e3o da qualidade. <\/span><\/p><p data-start=\"2080\" data-end=\"2179\"><span style=\"font-weight: normal;\"><span data-start=\"2080\" data-end=\"2100\">Objetivo saud\u00e1vel:<\/span> entre 75% e 85%<br data-start=\"2119\" data-end=\"2122\"><span data-start=\"2122\" data-end=\"2136\">A monitorizar:<\/span> por colaborador, por equipa, por semana<\/span><\/p><p data-start=\"2181\" data-end=\"2305\"><span style=\"font-weight: normal;\"><span data-start=\"2181\" data-end=\"2201\">A boa pr\u00e1tica:<\/span> cruzar com a taxa de margem do projeto. Um colaborador muito ocupado mas mal alocado continua pouco rent\u00e1vel. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50fb4ec elementor-widget elementor-widget-heading\" data-id=\"50fb4ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A rentabilidade por cliente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430eed2 elementor-widget elementor-widget-text-editor\" data-id=\"430eed2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3287\" data-end=\"3355\"><span style=\"font-weight: normal;\" data-start=\"3287\" data-end=\"3355\">Porque um bom cliente n\u00e3o \u00e9 apenas um nome numa apresenta\u00e7\u00e3o.<\/span><\/p><p data-start=\"3357\" data-end=\"3490\"><span style=\"font-weight: normal;\">Alguns clientes monopolizam os seus melhores talentos para uma margem magra. Outros desafiam-no pouco mas rendem muito. <\/span><\/p><p data-start=\"3492\" data-end=\"3506\"><span style=\"font-weight: normal;\" data-start=\"3492\" data-end=\"3506\">Analise:<\/span><\/p><ul data-start=\"3507\" data-end=\"3596\"><li data-start=\"3507\" data-end=\"3533\"><p data-start=\"3509\" data-end=\"3533\"><span style=\"font-weight: normal;\">Tempo gasto vs volume de neg\u00f3cios gerado<\/span><\/p><\/li><li data-start=\"3534\" data-end=\"3556\"><p data-start=\"3536\" data-end=\"3556\"><span style=\"font-weight: normal;\">Taxa de margem global<\/span><\/p><\/li><li data-start=\"3557\" data-end=\"3596\"><p data-start=\"3559\" data-end=\"3596\"><span style=\"font-weight: normal;\">Custo das cobran\u00e7as, reuni\u00f5es, imprevistos<\/span><\/p><\/li><\/ul><p data-start=\"3598\" data-end=\"3710\"><span style=\"font-weight: normal;\"><span data-start=\"3598\" data-end=\"3619\">A\u00e7\u00e3o concreta:<\/span> categorize os seus clientes (A-B-C) para priorizar a sua energia onde ela realmente compensa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1d61a5 e-flex e-con-boxed e-con e-parent\" data-id=\"e1d61a5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78f714f elementor-widget elementor-widget-heading\" data-id=\"78f714f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os KPIs de gest\u00e3o de projeto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49136bc elementor-widget elementor-widget-heading\" data-id=\"49136bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A rentabilidade por projeto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a9250 elementor-widget elementor-widget-text-editor\" data-id=\"f4a9250\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2781\" data-end=\"2854\"><span style=\"font-weight: normal;\">Spoiler: nem sempre \u00e9 o mais vis\u00edvel que rende mais.<\/span><\/p><p data-start=\"2856\" data-end=\"3022\"><span style=\"font-weight: normal;\">Um projeto muito vis\u00edvel pode mobilizar semanas de trabalho para um ganho modesto. Por outro lado, um projeto discreto mas bem enquadrado pode gerar uma forte rentabilidade. <\/span><\/p><p data-start=\"3024\" data-end=\"3037\"><span style=\"font-weight: normal;\">Me\u00e7a:<\/span><\/p><ul data-start=\"3038\" data-end=\"3134\"><li data-start=\"3038\" data-end=\"3062\"><p data-start=\"3040\" data-end=\"3062\"><span style=\"font-weight: normal;\">Volume de neg\u00f3cios vs tempo real gasto<\/span><\/p><\/li><li data-start=\"3038\" data-end=\"3062\"><p data-start=\"3040\" data-end=\"3062\"><span style=\"font-weight: normal;\">Custo dos recursos mobilizados<\/span><\/p><\/li><li data-start=\"3063\" data-end=\"3095\"><p data-start=\"3065\" data-end=\"3095\"><span style=\"font-weight: normal;\">Diferen\u00e7as entre or\u00e7amento previsto e realizado<\/span><\/p><\/li><\/ul><p data-start=\"3136\" data-end=\"3246\"><span style=\"font-weight: normal;\">Objetivo: identificar os projetos campe\u00f5es&#8230; e aqueles que nunca mais deve aceitar sem rever o seu \u00e2mbito.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa6568 elementor-widget elementor-widget-heading\" data-id=\"4aa6568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A distribui\u00e7\u00e3o dos projetos por tipologia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a51495 elementor-widget elementor-widget-text-editor\" data-id=\"0a51495\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4731\" data-end=\"4792\"><span style=\"font-weight: normal;\" data-start=\"4731\" data-end=\"4792\">Uma carteira desequilibrada \u00e9 um castelo de cartas.<\/span><\/p><p data-start=\"4794\" data-end=\"4929\"><span style=\"font-weight: normal;\">Demasiados projetos fixos complexos? Demasiados pequenos projetos com baixa margem? Demasiados recorrentes mas nenhum cliente novo? Analise o seu mix.   <\/span><\/p><p data-start=\"4931\" data-end=\"4943\"><span style=\"font-weight: normal;\" data-start=\"4931\" data-end=\"4943\">Monitorize:<\/span><\/p><ul data-start=\"4944\" data-end=\"5062\"><li data-start=\"4944\" data-end=\"4981\"><p data-start=\"4946\" data-end=\"4981\"><span style=\"font-weight: normal;\">% de projetos recorrentes vs pontuais<\/span><\/p><\/li><li data-start=\"4944\" data-end=\"4981\"><p data-start=\"4946\" data-end=\"4981\"><span style=\"font-weight: normal; background-color: rgba(255, 255, 255, 0); text-align: var(--text-align);\">% de projetos a pre\u00e7o fixo vs tempo e materiais<\/span><\/p><\/li><li data-start=\"5018\" data-end=\"5062\"><p data-start=\"5020\" data-end=\"5062\"><span style=\"font-weight: normal;\">% de clientes estrat\u00e9gicos vs oportunistas<\/span><\/p><\/li><\/ul><p data-start=\"5064\" data-end=\"5181\"><span style=\"font-weight: normal;\"><span data-start=\"5064\" data-end=\"5088\">Porque \u00e9 fundamental:<\/span> porque a estabilidade da sua ag\u00eancia depende tanto dos seus projetos como da sua tesouraria.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97076d7 elementor-widget elementor-widget-heading\" data-id=\"97076d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O valor por faturar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429eccd elementor-widget elementor-widget-text-editor\" data-id=\"429eccd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5217\" data-end=\"5281\"><span style=\"font-weight: normal;\" data-start=\"5217\" data-end=\"5281\">Todo o trabalho merece sal\u00e1rio. Ainda \u00e9 preciso t\u00ea-lo faturado. <\/span><\/p><p data-start=\"5283\" data-end=\"5428\"><span style=\"font-weight: normal;\">Entre o fim de um projeto e o envio da fatura, por vezes passa-se&#8230; demasiado tempo. O \u201cvalor por faturar\u201d alerta-o para os valores pendentes esquecidos. <\/span><\/p><p data-start=\"5430\" data-end=\"5459\"><span style=\"font-weight: normal;\" data-start=\"5430\" data-end=\"5459\">A monitorizar semanalmente:<\/span><\/p><ul data-start=\"5460\" data-end=\"5515\"><li data-start=\"5460\" data-end=\"5472\"><p data-start=\"5462\" data-end=\"5472\"><span style=\"font-weight: normal;\">Por cliente<\/span><\/p><\/li><li data-start=\"5460\" data-end=\"5472\"><p data-start=\"5462\" data-end=\"5472\"><span style=\"font-weight: normal;\">Por <a href=\"https:\/\/www.furious-squad.com\/outil-de-gestion-equipe-et-projets\/\">gestor de projeto<\/a><\/span><\/p><\/li><li data-start=\"5494\" data-end=\"5515\"><p data-start=\"5496\" data-end=\"5515\"><span style=\"font-weight: normal;\">Por tipo de miss\u00e3o<\/span><\/p><\/li><\/ul><p data-start=\"5517\" data-end=\"5598\"><span style=\"font-weight: normal;\"><span data-start=\"5517\" data-end=\"5536\">Lembrete simples:<\/span> uma miss\u00e3o terminada n\u00e3o faturada = um m\u00eas de tesouraria perdido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92828fc e-flex e-con-boxed e-con e-parent\" data-id=\"92828fc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5111e33 elementor-widget elementor-widget-heading\" data-id=\"5111e33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os KPIs comerciais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59895b3 elementor-widget elementor-widget-heading\" data-id=\"59895b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> A taxa de convers\u00e3o das propostas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5648d59 elementor-widget elementor-widget-text-editor\" data-id=\"5648d59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3761\" data-end=\"3845\"><span style=\"font-weight: normal;\" data-start=\"3761\" data-end=\"3845\">Uma boa forma de avaliar a sua efic\u00e1cia comercial \u2014 e a clareza das suas ofertas.<\/span><\/p><p data-start=\"3847\" data-end=\"4017\"><span style=\"font-weight: normal;\">Enviar 10 propostas para assinar um projeto \u00e9 cansativo (e preocupante). Uma boa taxa de convers\u00e3o significa um pipeline bem qualificado e uma proposta que acerta no alvo. <\/span><\/p><p data-start=\"4019\" data-end=\"4097\"><span style=\"font-weight: normal;\"><span data-start=\"4019\" data-end=\"4041\">Objetivo a alcan\u00e7ar:<\/span> &gt;30%<br data-start=\"4047\" data-end=\"4050\"><span data-start=\"4050\" data-end=\"4064\">A monitorizar:<\/span> por comercial, por tipo de oferta<\/span><\/p><p data-start=\"4099\" data-end=\"4210\"><span style=\"font-weight: normal;\"><span data-start=\"4099\" data-end=\"4132\">Se est\u00e1 longe do objetivo:<\/span> reveja as suas propostas, ajuste o seu targeting, ou encurte os seus ciclos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4faf0 elementor-widget elementor-widget-heading\" data-id=\"3b4faf0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O tempo m\u00e9dio de venda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ac172 elementor-widget elementor-widget-text-editor\" data-id=\"91ac172\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4251\" data-end=\"4334\"><span style=\"font-weight: normal;\" data-start=\"4251\" data-end=\"4334\">Quanto tempo demora a fechar um neg\u00f3cio? A resposta pode ser muito dolorosa. <\/span><\/p><p data-start=\"4336\" data-end=\"4446\"><span style=\"font-weight: normal;\">Um ciclo de venda demasiado longo imobiliza os seus comerciais, fragiliza as suas previs\u00f5es e atrasa os seus recebimentos.<\/span><\/p><p data-start=\"4448\" data-end=\"4463\"><span style=\"font-weight: normal;\" data-start=\"4448\" data-end=\"4463\">A medir:<\/span><\/p><ul data-start=\"4464\" data-end=\"4533\"><li data-start=\"4464\" data-end=\"4512\"><p data-start=\"4466\" data-end=\"4512\"><span style=\"font-weight: normal;\">N\u00famero de dias entre o 1\u00ba contacto e a assinatura<\/span><\/p><\/li><li data-start=\"4513\" data-end=\"4533\"><p data-start=\"4515\" data-end=\"4533\"><span style=\"font-weight: normal;\">Por tipo de projeto<\/span><\/p><\/li><\/ul><p data-start=\"4535\" data-end=\"4675\"><span style=\"font-weight: normal;\"><span data-start=\"4535\" data-end=\"4547\">Dica:<\/span> identifique os pontos de \u201cestrangulamento (ex: espera por uma proposta, valida\u00e7\u00e3o interna do cliente) e automatize o que pode s\u201d er automatizado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db9f124 e-flex e-con-boxed e-con e-parent\" data-id=\"db9f124\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8c56f elementor-widget elementor-widget-heading\" data-id=\"fa8c56f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que n\u00e3o mede controla-o\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81e382 elementor-widget elementor-widget-text-editor\" data-id=\"e81e382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6199\" data-end=\"6345\"><span style=\"font-weight: normal;\">N\u00e3o se deixe mais guiar por impress\u00f5es ou aproxima\u00e7\u00f5es.  <span data-start=\"6267\" data-end=\"6345\">Os KPIs corretos d\u00e3o-lhe o poder de decidir com conhecimento de causa.<\/span><\/span><\/p><p data-start=\"6347\" data-end=\"6591\"><span style=\"font-weight: normal;\">O importante \u00e9 n\u00e3o se perder. \u00c9 por isso que cri\u00e1mos o <span data-start=\"6412\" data-end=\"6423\">Furious<\/span>: um cockpit pensado para as ag\u00eancias, que lhe permite monitorizar <span data-start=\"6487\" data-end=\"6504\">em tempo real<\/span> todos estes indicadores&#8230; sem ficheiros Excel, sem reinser\u00e7\u00e3o de dados, sem dores de cabe\u00e7a. <\/span><\/p><p data-start=\"6593\" data-end=\"6716\"><span style=\"font-weight: normal;\"><span data-start=\"6596\" data-end=\"6659\">Quer ver como \u00e9 uma gest\u00e3o sem stress?<br><\/span><br data-start=\"6659\" data-end=\"6662\"><span data-start=\"6662\" data-end=\"6695\">Solicite a sua demonstra\u00e7\u00e3o gratuita.<\/span> E retome o controlo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c335b94 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c335b94\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.furious-squad.com\/pt-pt\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar uma demonstra\u00e7\u00e3o<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gere uma ag\u00eancia. Gere equipas, projetos, clientes, vendas, entrega, relat\u00f3rios, fatura\u00e7\u00e3o&#8230; E por vezes, pergunta-se: ser\u00e1 que isto \u00e9 realmente rent\u00e1vel? A verdade \u00e9 que muitas ag\u00eancias avan\u00e7am por instinto. Ou \u00e0s cegas. Por falta de tempo, falta de ferramentas, ou simplesmente por falta dos indicadores corretos. Por isso, decidimos simplificar-lhe a vida. Aqui est\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[789],"tags":[],"class_list":["post-71926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 KPIs para gerir eficazmente a sua ag\u00eancia<\/title>\n<meta name=\"description\" content=\"Descubra os 11 KPIs essenciais a monitorizar para gerir a sua ag\u00eancia com tranquilidade, impulsionar a sua rentabilidade e tomar melhores decis\u00f5es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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