Lyon-based agency specializing in territorial marketing and communications, I articulate supports both local authorities and the private sector. Its DNA? Content, precision and a well-oiled sense of teamwork.
But when the team wanted to move up a gear in terms of internal organization, it needed a tool capable of aligning all the cursors: production, pre-accounting, customer vision, team management… and above all, putting a little oil in the wheels.
An organization lacking a common thread
For a long time, the team had been operating with a combination of decorrelated tools, each responding to a specific need but with no real overall coherence. The result: production meetings that dragged on all morning in an atmosphere that was, shall we say, electric.
3 warning signs had set in:
- Time wasted on double entry between project management and Outlook calendar.
- No centralization of information every leave of absence required the drafting of a 5-page “will” to pass on the baton.
- Lack of cross-functional visibility between projects, billing, CRM and service providers.
A trigger: the desire to do better, collectively
Estelle, Office Manager, initiated the switchover. Both rigorous and pragmatic, she quickly identified Furious as the solution capable of unifying workflows without complicating day-to-day operations. From the very first demonstration, the teams were hooked.
“Right from the demo, one project manager said, ‘This is what I want.’”
And to guarantee adoption? Estelle spared no expense:
- She brought a project manager on board right from the start,
- Organized a rapid but structured deployment,
- Set up a team ritual: the “Furious Good Practice Point”a monthly get-together to discuss blockages and share tips.
Result: in less than 3 months, the whole team is up and running. Yes, even the most skeptical. (Well, almost all of them. There’s still one rebel spreadsheet, but we’re working on it).
Before / After Furious
|
Without Furious |
With Furious |
|
3-hour production meetings |
45 minutes, no tension |
|
“5-page wills for vacations |
Immediate access to project information |
|
Double entry Outlook / project management |
Smooth synchronization |
|
Split billing between tools |
Integrated, clear, controlled tracking |
|
Siloed tools, outdated ergonomics |
Intuitive, centralized platform |
Results that can be measured... and felt
The impact is immediate:
- 75% reduction in production meeting times.
- 2 hours saved per week per employee on searching for and sharing information.
- Elimination of time-consuming manual every time you go on leave.
- Increased serenity and accountability of the team, who take ownership of the processes with ease.
A lesson in change management
Changing tools is never just a matter of clicking. It’s about people, agency culture and changing habits. At J’articule, success has been built on three levers:
- An identified internal sponsor (Estelle),
- A rhythmic, assertive deployment (no “half-baked” phases),
- A culture of feedback and collective ownershipembodied in the rituals put in place.
Please note: vigilance on importing historical data was key. A point to anticipate to avoid accounting errors (such as unnecessary credit notes to be rectified later).
Furious but also ethical
I carry a strong environmental sensibility (involved in CEC, creation of a magazine on good business practices). This positioning was echoed at Furious:
- A self-financed company, far removed from the fund-raising race,
- Controlled growth,
A product team that listens to feedback from the field.
And if you're like them...
Are you still managing your projects using multiple tools? Are your teams multiplying spreadsheets, and meetings dragging on and on? Here’s what we recommend:
- Map your real-life uses (billing, task management, customer coordination, etc.),
- Test a demo with your key collaborators,
- Rely on an internal sponsor to support the transition,
- And above all, don’t underestimate micro-gains: they are the real money-savers.
The final word?
Simple, direct, effective. Furious is now a daily reflex for the whole team. And even those who dragged their feet at the outset have come to appreciate it. The software has become an indispensable companion for J’articule.
And you, how much time do you waste each week looking for information you can’t find, double-entering data or managing lengthy meetings?
Furious helps agencies regain control over their operations. One platform. One source of truth. And teams that can breathe (In the words of an Office Manager).
