Your customer relationships don’t fit into predefined boxes. Yet, most CRMs impose their rigid categories on you: “call”, “email”, “meeting”. And what about when you want to note an informal exchange, an important SMS, or a client lunch? You either cobble something together in the comments or give up on tracking the information.
The result: your customer history looks like Swiss cheese, and you lose valuable information along the way.
With Flexible CRM Interactions, Furious lets you create and customize your interaction types as you see fit. Call it what you want, track what truly matters for your business.
The Problem: a CRM That’s Too Rigid is a Useless CRM.
Effective customer tracking is tailored to your operational reality. Not to a rigid list dictated by a vendor who doesn’t understand your business.
What you experience daily:
- Unable to track certain types of interactions (WhatsApp, LinkedIn, client lunches…)
- You waste time looking for where to log information that doesn’t fit any category.
- Your sales reps abandon data entry because “it doesn’t match what they actually do.”
- The customer history is incomplete and unactionable.
Ultimately, you’ve invested in a CRM… that no one uses correctly. What a shame.
The Solution: Create your Own Interaction Types
Furious allows you to create or modify interaction types according to your real needs. Call, email, SMS, appointment… or anything else that makes sense for your business.
How does it work?
- You create a sticky note (a quick note on a contact)
- You choose the interaction type from a customizable list
- You add call, email, SMS, appointment, or any other type you have defined
- The interaction is tracked in the client history
No more contortions to force your reality into unsuitable boxes. You track what matters, how you want to track it.
Why this changes everything
1. Your CRM reflects your real activity
Every agency has its specificities. Some prioritize client lunches, others Slack or LinkedIn exchanges. With flexible interactions, you track what truly matters to you.
2. Your teams play along
A CRM that sticks to the reality on the ground is a CRM that gets used. Your salespeople stop grumbling and start filling in the history… because it becomes simple and useful.
The automated CRM base for our 400 freelancers? That's hours saved every week and a seamless GDPR process.
3. You capitalize on your client memory
Every interaction counts. Even that informal 5-minute call that resolved a situation. With comprehensive and personalized tracking, you build a truly actionable relational memory.
Ready to Customize your Client Tracking?
Flexible CRM Interactions are now available in Furious. If you are a client, configure your interaction types in a few clicks. If you are still looking for a CRM that adapts to you rather than the other way around… you know where to find us.
You may be asking yourself these questions?
01 What is a Flexible CRM Interaction?
This is a type of customer interaction that you can create and customize according to your specific needs. Beyond the classic “call” or “email,” you can track WhatsApp messages, LinkedIn interactions, client lunches, or any other type relevant to your business.
02 how to Create a New Interaction Type?
You can configure your custom interaction types in the CRM settings. Once created, they will appear in the dropdown list when you create a post-it note or a client note. It’s simple and quick.
03 Can I Modify or Delete Existing Interaction Types?
Yes, you retain full control. You can rename, modify, or delete interaction types as your business practices evolve. Interactions already recorded will remain in the history.
04 Can the Whole Team Use the Same Interaction Types?
Absolutely. Interaction types are configured at the company level and are accessible to all users. This ensures consistent tracking and facilitates smooth handovers between sales representatives.
05 Can I Link Multiple Interactions to the Same Contact?
Yes, of course. Each contact has a complete history where all interactions are stored, regardless of their type. This allows you to build a comprehensive relational memory that can be leveraged over time.
