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How Agencies and Consulting Firms Use AI

Picture of Davy Tessier

Davy Tessier

Verified User

Are you running an agency or a consulting firm and wondering how artificial intelligence can truly transform your way of working? Good news: you’ve come to the right place. Far from futuristic fantasies, AI is already a strategic lever to optimize your operations, improve your profitability, and save your teams valuable time.

And no, it’s not just for the CAC40 giants.

Artificial Intelligence in Agencies

What AI truly changes for agencies and consulting firms

AI doesn’t replace your talent. It amplifies it. It frees your consultants from time-consuming tasks, makes your processes smoother, and your decisions more informed. And most importantly: it helps you to scale without losing quality.

Here are the 4 key areas where it’s already making a difference:

Goodbye spreadsheets, hello efficiency

How many hours a week do your project managers lose juggling schedules, timesheets, and approximate cross-tabulations?
With AI, mental gymnastics are a thing of the past.

What AI Enables:

  • Optimize talent allocation in real-time based on skills, availability, and client priorities.

  • Anticipate project bottlenecks through predictive analysis.

  • Automatically alert when a project exceeds critical thresholds (workload, budget, deadlines).

Concrete example: some agencies reduce up to 20% of the time spent on manual planning thanks to intelligent automation.

Budget forecasting and profitability management

AI is incredibly effective when it comes to combining internal data (time spent, daily rates, margin) with external data (market, seasonality, trends) to produce realistic financial forecasts.

The result?

Fewer bad surprises, more precise management.

AI Can:

  • Identify projects at risk of going off track before they become urgent.

  • Help set business objectives based on reliable historical data.

  • Suggest pricing or staffing adjustments based on target margins.

The tool is structured enough to secure your business, rock’n’roll enough to keep up with production, and smart enough to evolve with you.

Content generation and bid responses

Have you ever spent a Sunday hastily rereading a tender response, hoping you hadn’t forgotten a comma? You’re not alone.

Generative AI can now:

  • Pre-draft structured commercial proposals from a brief.

  • Generate consistent and impactful presentation materials.

  • Improve the quality of your content (spelling, style, conciseness) in a few clicks.

Estimated time savings: 30-50% on the initial creation phase.

And yes, this leaves more room for human intelligence where it truly matters: personalization and relationship building.

Performance analysis and recommendations

Instead of spending hours producing reports that no one reads (let’s be honest), why not let AI directly suggest concrete actions?

  • AI analyzes your KPIs and derives intelligent alerts or recommendations.

  • It highlights invisible correlations to the naked eye (for example, between staffing and client churn).

It helps make the right decisions, faster.

Comparison Table: with or without AI, What Changes?

Business Process

Without AI

With AI

Resource Planning

Manual, time-consuming, error-prone

Automated, optimized in real-time

Budget Forecasts

Human biases, limited reactivity

Reliable prediction, early alerts

Tender Response

Long, tedious, often under pressure

Assisted writing, consistency, time saving

Profitability Analysis

Disparate data, complex interpretation

Simplified visualization, concrete suggestions

Strategic Decision

Intuition + history

Data + predictions + targeted recommendations

What it Changes for your Teams

Less mental load, more added value.
Consultants free up time for what they do best: listening, thinking, advising.

And for you, as a leader?
Better visibility, more confident decisions, more predictable profitability.

But then, where to Start?

That’s a great question. Here are 3 actionable steps to take action without getting lost in the hype:

1. Identify a Simple but Impactful Use Case

No need to turn the entire agency into a research lab.
Choose a repetitive, time-consuming process (planning, reporting, content creation) and test AI-assisted automation.

2. Involve your Teams (without Scaring Them)

Explain that AI is there to help them, not to replace them. Focus on accessible tools with a gentle learning curve.

3. Integrate AI into your Management Tool

Are you already using Furious to track your projects, manage workload, and profitability? Good news: Furious integrates artificial intelligence components to help you anticipate, recommend, and manage proactively.

In a nutshell: AI is not tomorrow, it's now

The agencies and consulting firms that are excelling today are not necessarily those with the biggest budgets. They are those who know where to move fast, where to maintain control, and how to do both intelligently.

And you, where do you stand? Ready to move from manual management to an augmented agency?

Try Furious and discover how to concretely integrate AI into your staffing, profitability, and strategic management.

Request a personalized demo now.

You may be asking yourself these questions?

01 is AI Suitable for Small Agencies?

Absolutely. AI is not reserved for large organizations. It specifically allows small teams to gain efficiency without hiring more staff.

AI relies on your internal data and proven algorithms. It’s a decision-making tool, not a magic wand. It’s up to you to stay in control.

Planning, forecasting, reporting, content creation… anything repetitive, structured, or model-based can be AI-assisted.

In most cases, the first time and productivity gains are visible within a few weeks, especially if you’re starting from a manual process.

No. AI increases consultants’ productivity. It frees up time for higher-value tasks (client relations, strategic consulting…).

Yes. Furious offers predictive and intelligent automation features to help you manage more precisely your projects, profitability, and resources.

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