2026 AI Market Report
300 agencies and consulting firms surveyed. 4 key themes explored. One question: how can you harness AI to accelerate rather than be disrupted by it?
Client relationships, internal organisation, roles, business models: get the insights you need to stay one step ahead.
More than a study,
a guide to action.
Key market insights
300 business leaders reveal a sector already being reshaped by AI.
The business model is set to change
99% believe AI will transform the business model of agencies and consulting firms. The question is no longer whether change is coming, but whether organisations can adapt fast enough.
Pricing pressure is already here
66% say clients are already asking for lower fees because of AI. Productivity gains are becoming a negotiation lever: the conversation is shifting towards the value created.
Tech stacks are still highly fragmented
47% do not know how many tools their organisation uses. A clear sign of fragmentation, at a time when AI requires better-connected data and processes.
