Havas + Furious : Using augmented intelligence to drive operational excellence for a world leader

The challenge

In a group like Havasa major communications player in France, the challenge goes beyond simple project management. It’s about synchronizing complex ecosystems where data must circulate without friction, while preserving the specific features of each entity.

After an in-depth comparative study conducted by the group’s IT department – analyzing several internal and external solutions – Furious was chosen to meet a fourfold challenge for Havas France:

Deploying Furious across several Havas entities, with different business lines, is a real transformation project. Furious provides a centralized view of our business, from staffing to project profitability. Having a native MCP also demonstrates Furious’ understanding of our clients’ challenges, which translates into comprehensive day-to-day support from their teams.

– Head of Operations, Havas Business Science

1. Fragmented visibility

A major difficulty in obtaining a consolidated, real-time view of project workloads, resources and profitability. In concrete terms, this meant :

• The process of transmitting resource requirements to traffic managers needs to be structured and streamlined.
• Time tracking needs to be made more reliable to enable more precise project management.
• Less straightforward profitability calculation for integrated purchasing.

2. Technology silos

A critical need for the management tool to communicate with the existing IT ecosystem, to ensure smooth data flow between production and finance.

3. Entity autonomy

The need to deploy a unified solution while respecting the specific processes and requirements of each group entity. How do you centralize without over-standardizing?

4. Supporting change

To find a partner capable of understanding the specificities of an agency’s business without limiting itself to a purely software approach. Havas was looking for strategic support, not just a software vendor.

The solution

After a rigorous test phase during which Furious had to respond to use cases specific to several of the Group’s entities, the decision was made: Furious ticked all the boxes.

Three criteria made the difference:

• Features tailored to the specific needs of agencies and consulting firms
• Open architecture (API, MCP) for easy interconnection with existing ecosystems
• Ease of use: a tool that teams want to adopt

The deployment of Furious is based on three strategic pillars.

PILLAR 1: 360° Management – Projects, Resources, Planning & Profitability

Centralized project lifecycle

Furious now brings together all project tracking in a single environment. Agency managers now have access to intelligent dashboards, giving them a clear, up-to-date view of activity.

Structured transmission of resource requirements

Resource requirements are now transmitted to traffic managers directly in Furious, in a fluid and structured way. This improvement has considerably reduced the number of back-and-forth trips and made it easier to anticipate staffing needs.

Reliable real-time timesheeting

Time tracking now offers precise visibility of workload and allocated resources. Project managers can quickly identify overloads and make adjustments before they impact margins.

A tool for strategic refocusing

Furious doesn’t just automate tasks: the platform enables teams to refocus on the essentials – their customers and their strategic projects – freeing up time for administrative aspects and offering complete visibility of the business.

“Deploying Furious across several Havas entities, with different business lines, is a real transformation project. Furious provides a centralized view of our business, from staffing to project profitability. Having a native MCP also demonstrates Furious’ understanding of client issues, which translates into comprehensive daily support from their teams.“

– Operations Manager, Havas Business Science

PILLAR 2: Ecosystem integration – Fluid, scalable interconnection

Open architecture and successful interconnection

Thanks to its modern architecture (API, MCP), Furious is perfectly interconnected with the structuring tools of the Havas group. This interconnection guarantees a single, reliable data source, ensuring smooth data flow between production and finance. For a large group accustomed to working with complex systems, this integration capability was a non-negotiable criterion – and Furious was able to meet it.

PILLAR 3: Senior strategic support – A partner, not just a publisher

Beyond the software, what really made the difference for Havas was the consultative approach of the Furious teams.

Understanding the field

The Furious teams took the time to understand the organizational specificities of a group like Havas: multi-entity, varied processes, consolidation issues and local autonomy. This understanding phase was essential to ensure smooth adoption.

Challenge processes, not just automate them

Our support was not limited to technical configuration. Furious challenged internal processes to identify opportunities for optimization – without imposing a single model. This approach has enabled us to align the tool with the Group’s long-term business objectives.

A rare maturity on the market

The Furious team acts as a strategic right-hand man, with rare maturity and analytical finesse. Why is this? Because the tool was designed by people in the business who have lived through the same issues. You can feel this expertise in every exchange: this isn’t standard technical support, it’s agency organization consulting.

Concrete results

What Furious brings to Havas

• Better visibility of load and resources in real time.
• Significant reduction in double entries between production and finance.
• Smooth, structured transmission of resource requirements to traffic managers.
• Reliable timesheeting for precise project management.
• Open architecture integrated into existing IT ecosystem.