The Context: A Growing Consulting Agency, Hampered by Its Tools
Cosa is a hybrid agency that combines strategic consulting, branding, e-commerce, and media production. An agile model, distributed across 4 offices (including a tech hub in Tunisia), and around sixty committed employees.
But here’s the thing: agility also means operational complexity. And like many growing agencies, Cosa had built a ‘build-your-own’ tool stack.
The result? A digital patchwork that was greedy… for human bandwidth.
I love Excel and processing data… but that's not our core business: selling our branding and e-commerce expertise.
The Symptoms: Mental Load and Inaccuracies
1. Disconnected Tools
Each export required manual reprocessing. To reconstruct project profitability, they had to cross-reference time spent, invoices, quotes, and supplier purchases. And make sure everything matched up.
2. Unclear Margins, Unreliable Analyses
With an allowed margin of error of +/- 5% on profitability, it was difficult to make reliable decisions – especially in a challenging year.
3. Fragmented Oversight
Project managers, management, partners… everyone had their own vision, their own spreadsheets, their own comfort level. Oversight was more atomized than shared and standardized.
What convinced us? Furious speaks our language. It's designed for agencies, by people who understand our real constraints.
The Turning Point: A Tool Designed by Agencies, for Agencies
When it’s time to change, we often hesitate. Why? Because we’re afraid of losing control over tailor-made processes.
“For us, we had a lot of small tools. That made the change complicated. But Furious was designed for agencies like ours, so the adaptation was natural.”
What Convinced Cosa:
- An interface that speaks the language of agencies
- Features aligned with their model (fixed-price, time materials, multi-office…)
- Visible product evolution between their first test and the final decision
The Deployment: An Ambitious Migration, Reassuring Support
Let’s be honest: migrating 10 years of data is never a smooth ride.
But with dedicated support (thanks, Chloé), a motivated project team, and the ability to import data independently via CSV, the transition went smoothly.
As soon as the first project was properly imported into Furious, and the profitability dashboard updated itself… it was magic.
Key to success: two internal project managers promoted to “Furious Champions” + a Slack channel to centralize questions = fast and efficient adoption.
The Results: More Value, Less Friction
1. Centralized and Reliable Oversight
With Furious, Cosa’s teams finally have access to a clear, consolidated, and real-time vision of their activity. The dashboards provide both management and project managers with a precise understanding of profitability, progress, and workload for each project. Gone are manual exports, approximate cross-referencing, and arbitrary decisions: now, every indicator is accessible in a few clicks. This increased visibility transforms oversight into a strategic lever rather than an analytical headache.
2. A Seamless End-to-End Process
Furious enabled Cosa to unify its entire production cycle. From sales opportunity to quote, from project to invoicing, including vendor purchasing and time tracking… everything flows seamlessly, without tool breaks or re-keying. Even the often-overlooked modules, such as the ticketing or time tracking, have become key supports for more precise budget and workload management. This level of integration provides true operational comfort and frees up time across all roles.
3. A Tool Adopted (Almost) Without Resistance
As in any organization, some habits die hard. But by designating two internal champions from the start, Cosa was able to facilitate the adoption of Furious across all teams. Result: even those most resistant to new tools eventually gave up their Google Sheets. The AI chatbot integrated, particularly effective, also contributed to this enthusiasm by offering fast and relevant support, without saturating internal channels. Today, the tool has achieved consensus. And everyone benefits, especially those who used to spend more time cross-referencing numbers than actually managing their projects.
In Conclusion: A Tool, A Method, A Stance
Adopting Furious isn’t just about installing software. It’s about agreeing to rethink part of your organization around a central tool. And that’s often where the magic happens.
We have the best tool for an agency… provided it's used well.
At Cosa, the adaptation effort was minimal, but the impact was maximal. And today, it’s impossible to go back: without Furious, there’s no more reliable profitability tracking, no more peace of mind in project creation, no more business clarity.
And you? How are you managing your agency?
If you’re still spending too much time making your tools communicate with each other… it might be the right time to discover Furious.
Request your personalized demo and gain, you too, in visibility, profitability, and peace of mind.
